Business & Technology
Solutions

Our LEADERSHIP Team

At MOKA, we’ve built a powerhouse team of ex-McKinsey consultants, data scientists, engineers, and seasoned founders who are as diverse as they are sharp.

Our team brings together deep expertise from across the consulting, investment, and technology worlds—spanning backgrounds in hedge funds, multinational corporations, and high-growth startups.

This unique blend of strategic acumen and technical skill allows us to tackle your toughest challenges with precision and agility. Whether it’s analyzing complex data, shaping market strategies, or driving growth, our multicultural team is ready to deliver results that move the needle.

Moncef Zizi

Founder

Moncef Zizi is the founder and CEO of MOKA Analytics Inc., a company registered in NYC, since 2015.

MOKA Analytics services large enterprises in the field of business strategy, investment advisory and data analytics. Its mission is leveraging technology and data to improve strategic planning. In that field, MOKA has developed and sold proprietary SaaS technology the Winning Model to global customers in 30+ countries. Currently MOKA has a staff of data engineers and data scientists mostly based in Pune, India. Its rolodex of global clients includes the likes of Nestle, Wilbur-Ellis, Olayan Group, Keurig Dr. Pepper, Oaktree Capital among others.

Prior to founding MOKA Analytics, Moncef founded and ran experiential e-tail platform Whisp, from 2013 to 2015 out of New-York. Whisp is an Apple featured app, which was used by 100,000+ users in the US and featured in various publication like Forbes.

Moncef has started his career as a distinctive consultant at McKinsey & Company and spent 7 years (from 2006 to 2013) in various offices from Paris, Casablanca to NYC. He was part of the Mid-Atlantic Consumer practice, and part of the founding team at McKinsey Solution. He left as an Associate Partner of the NY office in 2013. His client platform included Renault-Nissan, Mubadala, LVMH, OCP among others.

Today Moncef Zizi continues to run operations at MOKA while also being an Angel investor in the field of consumer good and consumer technologies. He also serves at the board of non-profit institutions like the Rabat American School.

Moncef holds a Master of Science degree from the Ecole Nationale des Ponts et Chaussees, Paris. He is a father of two, an avid art collector and spends his time between Morocco and NY.

Moncef Zizi

Founder
Moncef Zizi is a tech entrepreneur, angel investor, and strategic advisor with deep expertise across the CPG, food, and technology sectors. His experience spans key markets in Europe, MENA, and the US, where he has advised C-level executives and served as a board member, helping businesses navigate complex challenges and seize growth opportunities. Moncef’s leadership at MOKA Analytics is defined by his commitment to delivering sharp, data-driven insights that drive strategic decisions and long-term value across these dynamic industries.
Read More

Moncef Zizi

Founder

Moncef Zizi is the founder and CEO of MOKA Analytics Inc., a company registered in NYC, since 2015.

MOKA Analytics services large enterprises in the field of business strategy, investment advisory and data analytics. Its mission is leveraging technology and data to improve strategic planning. In that field, MOKA has developed and sold proprietary SaaS technology the Winning Model to global customers in 30+ countries. Currently MOKA has a staff of data engineers and data scientists mostly based in Pune, India. Its rolodex of global clients includes the likes of Nestle, Wilbur-Ellis, Olayan Group, Keurig Dr. Pepper, Oaktree Capital among others.

Prior to founding MOKA Analytics, Moncef founded and ran experiential e-tail platform Whisp, from 2013 to 2015 out of New-York. Whisp is an Apple featured app, which was used by 100,000+ users in the US and featured in various publication like Forbes.

Moncef has started his career as a distinctive consultant at McKinsey & Company and spent 7 years (from 2006 to 2013) in various offices from Paris, Casablanca to NYC. He was part of the Mid-Atlantic Consumer practice, and part of the founding team at McKinsey Solution. He left as an Associate Partner of the NY office in 2013. His client platform included Renault-Nissan, Mubadala, LVMH, OCP among others.

Today Moncef Zizi continues to run operations at MOKA while also being an Angel investor in the field of consumer good and consumer technologies. He also serves at the board of non-profit institutions like the Rabat American School.

Moncef holds a Master of Science degree from the Ecole Nationale des Ponts et Chaussees, Paris. He is a father of two, an avid art collector and spends his time between Morocco and NY.

Karoon Monfared

Co-founder, Board member

Karoon is the CEO of  BusPatrol, where he has the privilege of leading a dedicated and diverse team of professionals who are united by our mission to enhance student safety through leading-edge technology. “Safer buses, safer kids” is their motto and, together with our partners in the communities we serve, we modernize school buses with cloud-based IoT safety tech and deploy scalable AI to foster a culture of responsibility and awareness around school buses and children.

Prior to leading Buspatrol, Karoon was a founding member of MOKA Analytics and serves at the board of advisor

Karoon Monfared

Co-founder, Board member

Karoon Monfared

Co-founder, Board member

Karoon is the CEO of  BusPatrol, where he has the privilege of leading a dedicated and diverse team of professionals who are united by our mission to enhance student safety through leading-edge technology. “Safer buses, safer kids” is their motto and, together with our partners in the communities we serve, we modernize school buses with cloud-based IoT safety tech and deploy scalable AI to foster a culture of responsibility and awareness around school buses and children.

Prior to leading Buspatrol, Karoon was a founding member of MOKA Analytics and serves at the board of advisor

Jassin Meknassi

Technology and data science lead

Jassin is a Computer Scientist with more than a decade of experience applying machine learning, big data, and software engineering to financial forensic investigations, litigations, and monitorships. I led the data driven approach during several investigations.Skills: Machine Learning, Big Data, Distributed Computing, Functional Programing, Backend Development, Cloud Infrastructure Design, E-discovery.Modeling : Fixed Income & Structured Finance ProductsTools : Python, Scala, Pandas, Numpy, Scipy, Scikit-learn, Pymc3, Spark, Redschift, postgreSQL, Elasticsearch, Mongodb, RabbitMq, Redis, Flask, AWS, Azure, Kubernetes, Linux.

Jassin Meknassi

Technology and data science lead

Jassin Meknassi

Technology and data science lead

Jassin is a Computer Scientist with more than a decade of experience applying machine learning, big data, and software engineering to financial forensic investigations, litigations, and monitorships. I led the data driven approach during several investigations.Skills: Machine Learning, Big Data, Distributed Computing, Functional Programing, Backend Development, Cloud Infrastructure Design, E-discovery.Modeling : Fixed Income & Structured Finance ProductsTools : Python, Scala, Pandas, Numpy, Scipy, Scikit-learn, Pymc3, Spark, Redschift, postgreSQL, Elasticsearch, Mongodb, RabbitMq, Redis, Flask, AWS, Azure, Kubernetes, Linux.

Philippe Riffi

Senior Advisor, MENA & CPG expert

C-Suite executive leader with a 30+ year experience in food and beverage. He managed portfolio of over $10BN and 20+ brands globallySpecialized in strategy and operational turnaround Held key executive positions in 15 countries in the Middle East and AfricaLeadership position in Global Corporate and investment firm.

Philippe Riffi

Senior Advisor, MENA & CPG expert

Philippe Riffi

Senior Advisor, MENA & CPG expert

C-Suite executive leader with a 30+ year experience in food and beverage. He managed portfolio of over $10BN and 20+ brands globallySpecialized in strategy and operational turnaround Held key executive positions in 15 countries in the Middle East and AfricaLeadership position in Global Corporate and investment firm.

Rohit Ranjan

Data Engineering & Cloud Solutions Lead

With over 15 years of experience in data management and technology leadership, I guide organizations through digital transformation journeys as the CEO of Pingahla. Our firm specializes in crafting data-driven strategies and implementing cutting-edge solutions to help businesses thrive in the age of big data and AI.My background as a solution architect in cloud computing and artificial intelligence allows me to bridge the gap between business objectives and technical implementation. I've led numerous enterprise-scale projects, designing and deploying data architectures that leverage the power of cloud platforms and machine learning to drive innovation and operational efficiency.Key areas of expertise:• Data Management Strategy• Cloud Migration & Optimization• AI/ML Solution Architecture• Data Governance & Compliance• Business Intelligence & Analytics• Digital Transformation LeadershipAt Pingahla, we're passionate about empowering organizations to unlock the full potential of their data assets. Whether you're looking to modernize your data infrastructure, implement advanced analytics, or develop AI-powered applications, our team of expert consultants is here to guide you every step of the way.

Rohit Ranjan

Data Engineering & Cloud Solutions Lead

Rohit Ranjan

Data Engineering & Cloud Solutions Lead

With over 15 years of experience in data management and technology leadership, I guide organizations through digital transformation journeys as the CEO of Pingahla. Our firm specializes in crafting data-driven strategies and implementing cutting-edge solutions to help businesses thrive in the age of big data and AI.My background as a solution architect in cloud computing and artificial intelligence allows me to bridge the gap between business objectives and technical implementation. I've led numerous enterprise-scale projects, designing and deploying data architectures that leverage the power of cloud platforms and machine learning to drive innovation and operational efficiency.Key areas of expertise:• Data Management Strategy• Cloud Migration & Optimization• AI/ML Solution Architecture• Data Governance & Compliance• Business Intelligence & Analytics• Digital Transformation LeadershipAt Pingahla, we're passionate about empowering organizations to unlock the full potential of their data assets. Whether you're looking to modernize your data infrastructure, implement advanced analytics, or develop AI-powered applications, our team of expert consultants is here to guide you every step of the way.

James Rohrbach

Senior Client Adviser and Venture advisor

James leads client relationship and ventures at MOKA. He is also a Partner at Alchemy Ventures, a leading owner/operator of NYC multi-family properties. More broadly, he's an entrepreneur, investor, and artist dedicated to people. James strives to build enriching businesses; to be a meaningful positive force for my investors, tenants, clients, colleagues, partners, and community; and to make art that connects us more deeply with our inner selves and with each other.In his spare time heI invests in and advises a diverse array of companies, support arts organizations about which he cares deeply, and chases his youth by doing marathons, triathlons.

James Rohrbach

Senior Client Adviser and Venture advisor

James Rohrbach

Senior Client Adviser and Venture advisor

James leads client relationship and ventures at MOKA. He is also a Partner at Alchemy Ventures, a leading owner/operator of NYC multi-family properties. More broadly, he's an entrepreneur, investor, and artist dedicated to people. James strives to build enriching businesses; to be a meaningful positive force for my investors, tenants, clients, colleagues, partners, and community; and to make art that connects us more deeply with our inner selves and with each other.In his spare time heI invests in and advises a diverse array of companies, support arts organizations about which he cares deeply, and chases his youth by doing marathons, triathlons.

Anouar Araamouch

Data Science Specialist

Anouar Araamouch is a seasoned financial risk management consultant with expertise in data modeling and quantitative analysis. He currently serves as a Consultant and Quantitative Analyst at MOKA and Alpha Lab Analytics, focusing on big data and optimization techniques. Anouar holds degrees from École Polytechnique and ENSAE Paris, specializing in finance, economics, mathematics, and computer science. His professional experience includes roles at EvarInvest AM, Citi, Barclays Investment Bank, and Lloyds Banking Group, where he developed strong skills in coding, risk analysis, and big data.

Sources

Anouar Araamouch

Data Science Specialist

Anouar Araamouch

Data Science Specialist

Anouar Araamouch is a seasoned financial risk management consultant with expertise in data modeling and quantitative analysis. He currently serves as a Consultant and Quantitative Analyst at MOKA and Alpha Lab Analytics, focusing on big data and optimization techniques. Anouar holds degrees from École Polytechnique and ENSAE Paris, specializing in finance, economics, mathematics, and computer science. His professional experience includes roles at EvarInvest AM, Citi, Barclays Investment Bank, and Lloyds Banking Group, where he developed strong skills in coding, risk analysis, and big data.

Sources

20+

Data engineers/scientists

10+

Business associates

3

Offices

Meet our technology partners