Keurig Dr Pepper (KDP) is a Fortune 500 company that manufactures and sells coffee machines and consumables both for home and away-from-home markets.​

• KDP sought to explore opportunities in innovation and technology acquisition within the Away From Home market.​
• The goal was to assess market dynamics and develop a winning strategy in key opportunity areas.

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We developed a full market and innovation assessment pipeline to identify and prioritize Opportunities Areas (OA). This included a detailed innovation concept development process.​

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• Strategic Roadmap: Created a comprehensive strategy for market innovation and M&A investments.​
• Innovation Pipeline: Helped KDP define and prioritize a pipeline of innovation opportunities for growth.

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• Comprehensive assessment across market dynamics, customer behavior, and competitive analysis to inform innovation strategy.​

This solution allowed KDP to make informed strategic decisions, boosting their innovation capabilities in the Away From Home market.

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